Fashion and Luxury PR Made Easy
Whether you are seeking to establish an efficient PR strategy for your fashion startup, or need to update your branding message in a well-established luxury brand, there are certain considerations you must take into account.
In-House Vs. Outsourced
The target audience of fashion and luxury brands is highly discerning and demanding, and therefore, PR for such brands must rise up to the task.
The first consideration of any brand, regardless of size and scope, when it comes to PR is whether it is preferable to handle PR internally or via a third-party service provider. The apparent advantage of in-house PR is more control and possibly less cost, but working with a dedicated PR brand gives you access to a wealth of expert knowledge and a finger on the pulse.
Moreover, most startups don’t have the capital for efficient in-house PR and marketing, which leaves them vulnerable to all the common marketing pitfalls of early stage businesses. A dependable PR agency will offer cost-effective solutions and guide startups to success.
Navigating a Competitive Market
With so many competing brands, and access to global markets, fashion and luxury is now more fiercely competitive than ever before. Branding needs to be strong and concise enough to resonate online, and good PR has to lie in the heart of each successful branding effort.
Especially startups and emerging brands are in great risk of becoming lost in the deluge of seemingly similar (yet often fundamentally different) offers if their PR is inefficient.
Leveraging the Power of Experience
There is no one-size-fits-all when it comes to PR. Bespoke, tailor-made solutions are the only way to success, and startups that need an easy, efficient way to become known, need to partner with a dependable PR agency that specializes in the market they are targeting.
Here at Purple Stone, we can help your fashion and luxury brand get the market exposure it deserves. We combine concentrated expertise with a friendly face and personalized services to help our clients reach their audience efficiently and cost-effectively.