5 Tips to Designing the Perfect Label for Your Brand

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All successful brands rely on effective and memorable product labels. A good label can secure your position in the market, while a poorly conceived label can lead your business to obscurity.

But how do you design the right label that makes your product stand out in the crowd?

1. Brand Alignment

When designing labels, you have to make sure they align with your existing branding material. All branding should align in terms of colors, packaging, and overall theme to cast your company and your offerings in positive light.

If your new label does not match your branding efforts, it may actually do more harm than good by confusing your customers and weakening your branding message.

2. Identify your Target Audience

Before you design a new label, you have to consider the people who are selling your product to. Defining your target audience is crucial.

Whether you are creating an updated label for an existing product, or planning to launch a new offering, you have to identify the people who will be your customers. The best approach is to work with your managers and sales team to identify your target audience.

3. The Power of Colour and Typeface

Your new product needs to stand out of the crowd in a positive way. A successful label must be easy to read and communicate the benefits of your product from a distance.

4. Take the Nature of Your Product into Account

When designing a new label, always take into account the nature of your product. Is it a physical product or a digital offering? Is the label going to feature on the product itself, or the packaging of the product? What type of packaging will feature the new label?

5. Team Up With Experts

Finally, you don’t have to do everything yourself. Today, there are numerous highly qualified design experts who can help design the perfect label for your new product. These services are often cost-effective and will help you avoid the common pitfalls of DIY label design.

Purple Stone PR is an award winning and leading London PR Agency dedicated to the growth of emerging luxury brands.

Bridget Addow